Marketing Plan - 5375 Words

TABLE OF CONTENT LETTER OF AUTHORIZATION I LETTER OF TRANSMITTAL II LETTER OF RECOMMENDATION III LETTER OF ACKNOWLEDGEMENT IV EXECUTIVE SUMMARY 1 1. INTRODUCTION TO THE COMPANY 2 2. CURRENT MARKET SITUATION 3 2.1. MARKET SUMMARY 3 2.2. MARKET NEEDS 3 2.3. MARKETING TREND 3 2.4. MARKET GROWTH 3 2.5. COMPETITIVE ANALYSIS 4 3. SWOC ANALYSIS 6 3.1. STRENGTHS 6 3.2. WEAKNESSES 6 3.3. OPPORTUNITIES 6 3.4. CHALLENGES 6 4. OBJECTVES AND ISSUES 7 4.1. SALES REVENUES 7 4.2. MARKET SHARE 8 4.3. ADVERTISING AWARENESS 8 4.4. PRODUCT PLACEMENT 8 5. MARKETING STRATEGY 9 5.1. MISSION 9 5.2. MARKETING OBJECTIVES 9 5.3. TARGET MARKET 9 5.4. STRATEGIC PYRAMIDS 11 5.5. MARKETING MIX 11 5.6. RETAIL CAMPAIGN 11 5.7. T.V†¦show more content†¦This product can be used mostly in traveling and by people who are busy in their outdoor jobs like students, person related to showbiz etc. 2.1. MARKET SUMMARY CleanWell Company focuses on the better hygiene of their consumers therefore taken into consideration the health factor of our consumers. Our target consumers are household women who are mostly concerned with the health factor of their school going children. Most of the household women search for tacky items and then go to the market looking for new solutions that will be usable and cheaper in price. Young college/ university students keep would be able to keep this product easily in their bags and can dispose it off after use. 2.2. MARKET NEEDS In the life of today there is a need for such an effective instant product, which can satisfy health need at all the levels. CleanWell Sanitizer can be ideal for that as it is easy to carry and can be put easily in bags, wallets in pockets as well. It gives a unique opportunity to be sticky free and it will also provide a protection against germs. Its fresh fragrance will give people an energetic feeling, so people will be lively and enthusiastic towards their work. 2.3. MARKETING TREND The current market situations demonstrate that people have become more health conscious. They desire something contemporary and effective, for this reason CleanWell Hand Sanitizer would be their ideal product. The soap industry has been establishedShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? 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A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base