Marketing Plan - 5375 Words

TABLE OF CONTENT LETTER OF AUTHORIZATION I LETTER OF TRANSMITTAL II LETTER OF RECOMMENDATION III LETTER OF ACKNOWLEDGEMENT IV EXECUTIVE SUMMARY 1 1. INTRODUCTION TO THE COMPANY 2 2. CURRENT MARKET SITUATION 3 2.1. MARKET SUMMARY 3 2.2. MARKET NEEDS 3 2.3. MARKETING TREND 3 2.4. MARKET GROWTH 3 2.5. COMPETITIVE ANALYSIS 4 3. SWOC ANALYSIS 6 3.1. STRENGTHS 6 3.2. WEAKNESSES 6 3.3. OPPORTUNITIES 6 3.4. CHALLENGES 6 4. OBJECTVES AND ISSUES 7 4.1. SALES REVENUES 7 4.2. MARKET SHARE 8 4.3. ADVERTISING AWARENESS 8 4.4. PRODUCT PLACEMENT 8 5. MARKETING STRATEGY 9 5.1. MISSION 9 5.2. MARKETING OBJECTIVES 9 5.3. TARGET MARKET 9 5.4. STRATEGIC PYRAMIDS 11 5.5. MARKETING MIX 11 5.6. RETAIL CAMPAIGN 11 5.7. T.V†¦show more content†¦This product can be used mostly in traveling and by people who are busy in their outdoor jobs like students, person related to showbiz etc. 2.1. MARKET SUMMARY CleanWell Company focuses on the better hygiene of their consumers therefore taken into consideration the health factor of our consumers. Our target consumers are household women who are mostly concerned with the health factor of their school going children. Most of the household women search for tacky items and then go to the market looking for new solutions that will be usable and cheaper in price. Young college/ university students keep would be able to keep this product easily in their bags and can dispose it off after use. 2.2. MARKET NEEDS In the life of today there is a need for such an effective instant product, which can satisfy health need at all the levels. CleanWell Sanitizer can be ideal for that as it is easy to carry and can be put easily in bags, wallets in pockets as well. It gives a unique opportunity to be sticky free and it will also provide a protection against germs. Its fresh fragrance will give people an energetic feeling, so people will be lively and enthusiastic towards their work. 2.3. MARKETING TREND The current market situations demonstrate that people have become more health conscious. They desire something contemporary and effective, for this reason CleanWell Hand Sanitizer would be their ideal product. The soap industry has been establishedShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

A Microfinance MIS Free Essays

Mifos is an internet based management information system designed for microfinance. The system is user friendly and flexible for the company and it’s client information. Mifos is a unique system that provides tools which allows the user to research client’s information. We will write a custom essay sample on A Microfinance MIS or any similar topic only for you Order Now This information used for this system would research information such as payments, client personal information for their accounts, reports and much more. The system helps the user navigate to different accounts and provides details of an individual client. There are several tabs the user can navigate to with the system. The first tab is the home tab which allows the user to search for the client’s information by name or groups. The second tab is clients and accounts tab to give full detail of the client’s information. In this tab the user can assist the client with opening accounts, closing and reviewing the client’s information and questions the client may have. The third tab is the report tab; this tab is used to process operational and financial reports. The last tab is the Administrative tab which is only used by a designated office administrator to create new system users and find office products. These tabs are provided to make sure information can be accessed and the side tabs are in place help the user navigate through the system without problems. The Mifos system is for IT skilled users and designed for financing purposes only. How to cite A Microfinance MIS, Essay examples

Free on Shakespeares Macbeth Deceitful La Essay Example For Students

Free on Shakespeares Macbeth Deceitful La Essay dy Macbeth Macbeth essaysDeceitful Lady Macbeth Lady Macbeths wicked character has an extreme impact towards her husband. Lady Macbeth is responsible for influencing her husband to commit both crimes; she unleashes the dark side of him and motivates him to become an evil and horrendous man. In various parts throughout the story we find that Lady Macbeth strives beyond limits to be converted into a bitter and sour women. The audience is revolted by her horrific actions and although she may seem repugnant, she is an extremely talented actor. In her role, having a deceitful and convincing character is important We start to see Lady Macbeths actions have a huge impact on Macbeths character as he transforms from a decent being to an overly bitter creature. The cause of his alteration is due to the fact that Lady Macbeth is constantly excreting heartless information into his mind. Art thou afeard to be the same in thine own act and valour as thou art in desire? (I;vii;39-41) And, to be more than what you were, you would be so much more the man. (I;vii;50-51) Lady Macbeth uses these quotes to push her husband beyond limits and is therefore responsible for his dramatic change in attitude. She is constantly feeding his thoughts with negative comments and later on Macbeth realizes that he has another side to him. As he moves along to discover the concealed side of him, Macbeth falls in love with himself and begins to be drawn towards his evil desires. Because Lady Macbeth was the main cause of his new hidden discovery, she is fully responsible for opening up the door and letting the darkness in. This results in Macbeth committing both murders. In the beginning of the play, Lady Macbeth is overly whelmed by the letter she receives about Macbeth. This pushes her to the extreme and causes her to react outrageously. Come, you spirits that tend on mortal thoughts, unsex me heremake thick my bloodtake my milk for gall, you murdering ministerscome thick night. (I;v;40-50) All these images of darkness and horror reveal the true character of Lady Macbeth; she feels the need to become wicked. Her attitude is even more horrific when she calls on evil spirits to come and possess her, taking control of her actions. This sort of behavior causes the audience and reader to assume Lady Macbeth is a psychopath, and therefore would have reason to hold her responsible for having a major impact on her husband and driving him off, enlightening a twisted sinister and threatening dark side of him. Aside from Lady Macbeths insane performance and negative impact on Macbeth, the reader is able to identify her talented side. She may seem dishonest and deceitful, thus leaving an immoral impression on the viewer, but has managed to completely twist the situation around into making herself presentable. Look like the innocent flower, but be the serpent undert. (I;v;65-66) This is her technique of style used to deceive those around her. The result of Lady Macbeths performance is achieved through the changes seen in Macbeth as he slowly transforms to the dark side. Because of her appalling behavior and lack of awareness, Macbeth should not be held accountable for his actions completely since she is the one who lead him towards committing both crimes. Because of Lady Macbeths wicked behavior, which resulted in Macbeths evil transition, he was led to become a murderer. Throughout our lives, we are all influenced under pressure, as we see and observe the actions of those around us. Although it may not cause an effect immediately, it will have a great impact towards our behavior, changing us for better or for worst.